BYTESCOPE TECH

Identity

The mark, the palette and how to use them.

The mark is an aperture with eight index ticks — one byte — and a signal crossing it that arrives as noise and leaves as clean logic levels. That is the whole proposition in 48 pixels.

The mark

Two lockups, one mark.

Logo
BYTESCOPE TECH

Primary — light backgrounds

BYTESCOPE TECH

Inverse — dark backgrounds

Files

Rules

  • Clear space on all sides equals the radius of the aperture. Nothing enters it.
  • Minimum size: 24 px high for the mark, 130 px wide for the lockup. Below that, use the favicon version — the noise segment fills in and turns to mush.
  • Do not recolour the trace, rotate the mark, add effects, or set the wordmark in another typeface.
  • The amber index tick always points up. It is a calibration mark, not decoration.
  • On photography, use the inverse lockup over a solid dark panel rather than directly on the image.

Palette

Six values. Amber and trace are accents, not surfaces.

Colour

Abyss

#06181D

Dark panels: hero, calls to action, footer

Ink

#0F262C

Body text, the aperture ring, primary buttons

Paper

#E8ECEC

Page ground

Teal

#0C6B62

Primary action on light surfaces, the trace in the mark

Trace

#34D6B4

The live signal. Dark surfaces only, used sparingly

Amber

#C97F16

Measurement marks: eyebrow ticks, index mark, required fields

Typography

Archivo for voice, Plex for evidence.

Type

Archivo is a tight industrial grotesque — it holds up at display sizes without looking like a startup template. IBM Plex Sans carries body copy; IBM Plex Mono carries anything that behaves like an instrument readout: labels, indices, metadata, buttons.

Archivo 800

Display — clamp(2.6rem, 6.2vw, 4.5rem), tracking −0.038em

Archivo 700

Section headings and card titles

IBM Plex Sans 400 — body copy at 17 px, line height 1.65, measure capped near 70 characters.

Body

IBM Plex Mono 500 — eyebrows and readouts

Utility — 0.72 rem, tracking 0.16em, uppercase

Icon set

Drawn for this brand, not borrowed from a library.

29 glyphs

A 24×24 grid, 1.6 stroke, square caps and mitre joins — engineering-drawing geometry rather than the rounded shapes of a general-purpose icon set. The recurring motif is a datum line with index ticks, echoing the aperture mark and the graticule. Every glyph is stroke-only and inherits the surrounding text colour.

Capabilities

  • AI & GenAIai
  • Data platformdata
  • Custom softwaresoftware
  • SaaS tenancysaas
  • Building systemsbms
  • Delivery pipelinecloud

Industries

  • Retailretail
  • Healthcarehealthcare
  • Manufacturingmanufacturing
  • BFSIbfsi
  • Real estaterealestate
  • Mediamedia

Delivery stages

  • Calibratecalibrate
  • Architectarchitect
  • Buildbuildstage
  • Instrumentinstrument
  • Operateoperate

Engagement

  • Discovery sprintsprint
  • Delivery podpod
  • White-labelwhitelabel

Interface

  • Forwardarrow
  • Externalarrowup
  • Menumenu
  • Closeclose
  • Emailmail
  • Phonephone
  • Locationpin
  • Documentdoc
  • Confirmedcheck

Source lives in _generator/icons.py as plain path data. Add a glyph by adding one dictionary entry.

Next step

Need the identity applied to something else?

Decks, proposals, product UI, signage. The same tokens are already in the stylesheet on this site.

Start a project Read the case studies